Filmmakers Andrew Shapter and Joel Rasmussen traveled the US hoping to understand why mainstream music seems so packaged and repetitive, and whether corporations really had the power to silence musical innovation. At this point in history, music seems to have split in two – the homogenous corporate product that is spoonfed to consumers and the diverse independent music that finds devoted fans online and at clubs across the country. The documentary has extensive interviews with musicians (Dave Matthews Band, Doyle Bramhall II, Les Paul, Erykah Badu, more) industry insiders, music critics, and fans that reveal how music has reached this point. Doyle Bramhall II is featured in several filmed performances. Eric Clapton is featured in a previously unreleased Blues Jam with Doyle Bramhall II. Eric is not interviewed.